Tuesday, June 10, 2008

Get to Know Oodle

In a June 3rd article on slate.com Chadwick Matlin claims Oodle and its platform together with Wal-Mart may save local newspapers and take on the juggernaut that is Craigslist.

Wal-Mart Classifieds opened last month. Matlin contends that this set-up will open up the playing field when it comes to classifieds. Right now Craigslist is a closed system, "you need to go through its site and manually input your wares for sale. You can't graft your own database into the Craigslist architecture."

However with Oodle, Matlin writes one can see any listing on the Oodle network. "[A]ccording to the CEO [Oodle] partners with 80,000 different sites." So anything posted at the Wal-Mart site is visible on any of the other sites and vis-versa. That my friends is A LOT of shopping.

It will be interesting to see how craigslist responds to this development.
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